Guide
Hindi and Hinglish AI search: is AI recommending your brand?
Hundreds of millions of Indians think and search in Hindi or Hinglish. When they ask AI what to buy, the answer can name different brands than in English. Here's what we found and what to do about it.
Three ways to ask the same question
| Language | Question |
|---|---|
| English | best sunscreen for oily skin in India |
| Hinglish | oily skin ke liye best sunscreen kaunsa hai |
| Hindi | तैलीय त्वचा के लिए सबसे अच्छा सनस्क्रीन कौन सा है? |
What changes between languages
Most top brands were the same in every language. But for some questions, the brand Gemini named first changed. In each case below, the same brand was named first in all three answers in that language:
| Question (Gemini) | Named first in English | Named first in Hindi |
|---|---|---|
| Best GST accounting software | Zoho | TallyPrime |
| Best app for UPSC preparation | Vision IAS | Drishti IAS |
| Best laptop for students | Lenovo | Apple |
| Best app to book hotels | MakeMyTrip | Booking.com |
| Best moisturiser for dry skin | Bioderma | Cetaphil |
- Some brands appeared only in Hindi. Neutrogena (acne face wash), Star Health (family health insurance), Apple (student laptop) and Whirlpool (washing machine) appeared in all three Hindi answers but in no English answer for the same question.
- Local brands can win in Hindi. For acne-safe sunscreen, English answers named global brands, while Hindi answers named Indian brands such as La Shield and The Derma Co.
Each finding is based on 3 answers per language per question, so treat them as early signals. We re-check monthly in the AI Shelf Index.
Why this happens
AI answers in a language draw on what's written in that language. If the Hindi web talks about different brands, through Hindi media, creators or forums, the Hindi answer reflects that. A brand that's strong in English content can be much weaker in Hindi.
How to show up in Hindi and Hinglish answers
- Publish Hindi product pages and FAQs for your main products and buyer questions.
- Spell your brand name consistently in Devanagari, and use the same spelling everywhere.
- Work with Hindi and Hinglish creators on YouTube and Instagram; video is a major AI source.
- Seek coverage in Hindi media and regional publications.
- Track each language separately, so you can see where you're strong and where you disappear.
Frequently asked questions
Does ChatGPT recommend different brands in Hindi?
Sometimes. In our September 2026 tests on Gemini, most top brands were the same across languages, but for some questions the brand named first changed between English and Hindi, and some brands appeared only in Hindi answers.
How do I get my brand into Hindi AI answers?
Publish Hindi product pages and FAQs, keep your brand name spelled consistently in Devanagari, work with Hindi and Hinglish creators, and seek coverage in Hindi media. Then track Hindi questions separately.
Should I track Hinglish separately from Hindi?
Yes. Hinglish questions are written in Latin script but phrased like spoken Hindi, and AI can treat them differently from both English and Hindi.
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Check my brand free →Last updated: 30 September 2026 · By the AnswerShelf research team